Who we do it for
Challenge:
B&Q is the UK's largest home improvement retailer. They wanted to expand and improve their offering to the lucrative trade market.
dmb Response:
Online solution built to capture all data. Design, production and distribution of card packs and all promotional material. Analysis of customer behaviour with comprehensive reporting sent daily to Head Office and stores. Mailing of monthly rebate cheques and full management of the associated bank account. Management of customer services during trial period.
Impact:
Full solution provided to B&Q including online instore application and customer services systems. Marketing, analysis and full management reporting. This scheme enabled B&Q to gain increased penetration of the trade market.