Who we do it for
Challenge:
McDonalds, the worlds best known fast food restaurant wanted a new format staff discount card scheme for UK Head Office and franchise restaurant staff.
dmb Response:
dmCards database system used to hold 80,000 employees with restaurant managers being able to request new and replacement cards using our online card management system. Production, personalisation and match and attach service for the card packs; distribution to restaurants and head office; bi annual renewal; stock control and management reporting.
Impact:
Ordering cards for new starters is a simple process. New staff get their discount card quickly.