Who we do it for
Challenge:
The University of Leicester wanted to give their graduates access to a digital version of their alumni magazine.
dmb Response:
Converted the graduates’ review magazine into digital turn page format. Included links to email addresses and web pages that contained additional article information. Access to a full suite of analytics including page views, dwell time and links clicked.
Impact:
Leicester University included the digital magazine within an email newsletter campaign. The magazine was well received and the highest link clicked in the campaign.