Who we do it for
Challenge:
Insure4retirement specialises in providing insurance products for the over 50s. They wanted to attract new customers and cross sell and up sell additional products to their existing customer base.
dmb Response:
Full account management including media planning, design, print and fulfilment of response driven mail packs. Creative testing of direct mail formats; full campaign analysis.
Impact:
50,000 contacts per month received the mailing, uplift in sales for insure4retirement.