Who we do it for
Challenge:
Go Outdoors have the UK’s biggest outdoor stores. They have a successful membership scheme and are experiencing high growth. They asked dmbgroup to identify behavioral trends within their customer database to identify key trigger points and spending patterns.
dmb Response:
Data analysis provided detailed insight into customers’ recency, frequency and spend. Behavioural modelling identified customer life cycle trends.
Impact:
Go Outdoors can identify and predict behavioural triggers to schedule marketing activity and increase customer value over the membership period.