Who we do it for
Challenge:
We teamed up with Allianz one of the largest insurers in the UK to provide a suite of insurance products to the customers of one of our retail clients.
dmb Response:
Full campaign management, design, print and fulfillment of the mail packs. Analysis of the response. Emphasis on testing creative to achieve higher pack responses. Comprehensive testing strategy was valuable in proving customer affinity.
Impact:
Outstanding response rates, our data consistently outperformed that of other providers. Strong brand affinity responsible for significantly higher than average response rates.